US Market Manager, E-Commerce (m/f/d)
As US Market Manager, you'll take full commercial ownership of our US expansion across all three brands — not just the shop, but the entire market.
More About Lyto Brands Group
Lyto is one of the fastest-growing e-commerce startups in Germany! Our focus is on personalized products.
We're a team of Shopify nerds, marketing gurus, and content creators, distinguished by our growth mindset. We always give it our all and achieve our goals as a team.
US Market Manager, E-Commerce (m/f/d)
The US is currently being managed from Düsseldorf, but it needs someone who truly understands the market and can drive it forward. We're looking for a US Market Manager to own our American business across all three brands. This is not a pure shop management or CRO role. You'll be responsible for the commercial success of an entire market: shaping the product assortment, identifying the right occasions and gifting moments, driving revenue growth, and coordinating cross-functionally with our Product, Design, Performance Marketing, CRM, and Shop Optimization teams. You'll be the central point of accountability for all US market decisions.
What to Expect
- Take full commercial ownership of the US across our three brands (famwalls, heybalu, Bo & Birdie)
- Drive revenue growth and optimize conversion across the entire funnel
- Expand and shape the product assortment based on US market insights
- Understand which occasions, gifting moments, and cultural specifics actually matter to American consumers
- Work closely with Product, Design, Performance Marketing, CRM, and Shop Optimization teams across Germany, Vietnam, and Moldova
- Act as the central point of accountability for all US market decisions
- Identify growth opportunities and research competitors
- Support building a supplier and partner network in the US
What You Bring
- Roughly 3 to 7 years of experience in e-commerce, ideally in a D2C environment
- Direct commercial responsibility in a previous role (P&L ownership, revenue targets, or market-level KPIs)
- Strong understanding of what drives conversion and revenue in online retail
- Strategic thinker who is comfortable rolling up their sleeves and executing hands-on
- US native or deep, lived expertise in American consumer culture and the gifting calendar (Mother's Day timing, graduation season, the holiday ramp-up)
- Based in the EU, ideally Germany (time zone overlap with the core team is essential)
- Fluent English is a must; German is a plus but not required
What We Offer
- Full commercial ownership of an entire market with direct impact on company growth
- Work directly with founders and leadership team
- Remote work possible
- Regular on-site visits to our loft office in Düsseldorf (monthly in first 3 months, travel covered)
- Health benefits, meal allowance, top hardware (MacBook, widescreen)
- Competitive compensation with variable pay tied to your KPIs
- Team with strong growth mindset, honest communication, and 'no bullshit' culture
- Dedicated onboarding buddy and full tool access from day one
A Look Behind the Scenes
Three Brands, One Core: Emotions
Each brand relies on unique design, deep personalization, and best-in-class service as its foundation.
A variety of customizable wall art that captures special family moments in creative ways.
Personalized, playful, and emotionally appealing products for pet lovers and their furry friends.
Personalized baby and children's products that stylishly showcase the unique details of every newborn.
Apply in Just One Minute
Show us who you are – no lengthy cover letter needed. Let's go!
Questions About This Role?
We look forward to talking with you. Whether about the role, the application process, or Lyto in general.
