Market Lead United States (m/f/d)
As Market Lead United States, you'll take full commercial ownership of our US expansion across all three brands.
More About Lyto Brands Group
Lyto is one of the fastest-growing e-commerce startups in Germany! Our focus is on personalized products.
We're a team of Shopify nerds, marketing gurus, and content creators, distinguished by our growth mindset. We always give it our all and achieve our goals as a team.
Market Lead United States (m/f/d)
The US is being managed from Düsseldorf when it needs someone on the ground who actually drives it. That's where you come in. We're looking for a Market Lead to own our US expansion across famwalls, heybalu, and Bo & Birdie. You'll drive revenue growth, shape the product assortment based on US market insights, and work closely with our Product, Design, Performance Marketing, CRM, and Shop Optimization teams. You'll be the central point of accountability for market decisions — steering the right people in the right direction.
What to Expect
- Take full commercial ownership of the US across our three brands (famwalls, heybalu, Bo & Birdie)
- Drive revenue growth and optimize conversion across the entire funnel
- Expand and shape the product assortment based on US market insights
- Understand which occasions, gifting moments, and cultural specifics really matter in the US
- Work closely with Product, Design, Performance Marketing, CRM, and Shop Optimization teams
- Act as the central point of accountability for market decisions
- Identify growth opportunities and research competitors
- Support building up a supplier and partner network in the US
What You Bring
- You have successfully led commercial growth in e-commerce
- You understand what drives conversion and revenue in online retail
- You think strategically but execute hands-on
- You're comfortable working cross-functionally and influencing without authority
- You're a US native or have deep expertise in US consumer culture and market dynamics
- You're based in the EU, ideally Germany
- You speak fluent English (German is a plus but not required)
- You understand US gifting occasions, holidays, and consumer behavior
What We Offer
- Full commercial ownership of an entire market with direct impact on company growth
- Work directly with founders and leadership team
- Remote work possible
- Regular on-site visits to our loft office in Düsseldorf (monthly in first 3 months, travel covered)
- Health benefits, meal allowance, top hardware (MacBook, widescreen)
- Team with strong Growth Mindset, honest communication, and 'No Bullshit' culture
- Dedicated onboarding buddy and full tool access from day one
A Look Behind the Scenes
Three Brands, One Core: Emotions
Each brand relies on unique design, deep personalization, and best-in-class service as its foundation.
A variety of customizable wall art that captures special family moments in creative ways.
Personalized, playful, and emotionally appealing products for pet lovers and their furry friends.
Personalized baby and children's products that stylishly showcase the unique details of every newborn.
Apply in Just One Minute
Show us who you are – no lengthy cover letter needed. Let's go!
Questions About This Role?
We look forward to talking with you. Whether about the role, the application process, or Lyto in general.
