Meet Lyto Brands Group
We're a D2C brand house from Düsseldorf, building brands for personalized products — from pets (Hey Balu) to babies (Bo & Birdie) to home (Famwalls). A small, fast team with real ownership, delighting millions of customers across Europe and the US.
We're looking for a Senior CRM Manager to own CRM analytics and execution across all three brands and three markets with a focus on email automation in Klaviyo. If you're looking to take full analytical and operational ownership to develop our cohorts to their full potentials this might be for you!
Tasks
- Develop our core customer metrics like repurchase rate and customer lifetime value
- Own CRM performance across three brands and three markets end to end
- Build granular, multi-dimensional segmentation (RFM, product affinity, lifecycle stage)
- Design and run a real A/B-testing with clear hypotheses, proper sample sizes, decisions based on revenue per recipient
- Use Claude as your default tool for copy, creative briefing, and campaign production
- Automate reporting and recurring CRM processes (e.g. via Klaviyo MCP, n8n)
- Build toward a state where no campaign is manually built and sent - flows and automation do the work
Requirements
Multi year B2C e-commerce background ideally in an international setting
Deep, advanced Klaviyo experience - flows with custom actions, API calls, etc.
Already using Klaviyo MCP or genuinely eager to work this way
Very strong analytical mindset: you think in segmentation logic and test hypotheses
Comfortable in Klaviyo's templating language (HTML+Liquid)
Nice to have:
Basic scripting (Python/JS) for data exports and automation
Experience with SMS as a channe
Experience with WhatsApp as a channel
Benefits
- Over 1 million orders, 5 markets, 3 brands – things are happening here. You take on real ownership instead of being just a cog in the machine.
- Dynamic team with a real culture: a weekly trophy for living our values, celebrating anniversaries and birthdays together, and monthly after-work drinks.
- Deutschland-Ticket, a €250 shopping budget in our own shops, and additional benefits like Urban Sports Club M.
- A new sport every month that we try out together in the Lyto Athletics Club.
- Team trips together (Mallorca, Belgium, Portugal) and the best company merch in the industry.
- Individual coaching tailored to your goals – from leadership to specialist coaching, e.g. your own Google Ads coach.
We look forward to your application. No cover letter required – just tell us why you'd like to work with us and where you make a difference.
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Apply nowQuestions about this role?
Feel free to reach out to Vincent — whether about the position, the application process, or Lyto in general.
